Want to build trust? Follow these 3 Vs
By Kelly Pedro Aug 4, 2020
How can UX designers build trust? Empower audiences to make confident decisions, content strategist Margot Bloomstein said during uxWaterloo’s meetup.
Topics: Our Craft Positioning Storytelling UXWaterloo
Product positioning in a downturn
By Kelly Pedro Apr 9, 2020
It’s more important than ever to talk to customers & understand how priorities have shifted, positioning expert April Dunford told a ProductTank Waterloo.
Topics: Product Positioning ProductTank
Positioning: a product manager’s best friend
By Jeff Fedor Mar 26, 2019
Usually considered 'marketing's problem' we are doing our product and sales teams a disservice if we don't realize positioning will make or break you.
