Zeitspace News

The power and influence of fonts in design

By Matthew Reynolds Nov 24, 2020

Deciding which font to use is not as straightforward as choosing something that “looks good.” Type may be more influential and powerful than you think.

Topics: UX Design Our Craft

An impact map with colourful bubbles outlining steps to grow mobile advertising for an online concert platform.

Zeitspace Session recap: How impact maps help align stakeholders

By Kelly Pedro Nov 17, 2020

Impact maps are a great way to get everyone aligned so you’re not wasting time making the wrong decisions when it comes to your product goals.

Topics: Our Craft Zeitspace Sessions

Scott Berkun stands at a podium with a laptop.

Why understanding good and bad design is more powerful than you think

By Kelly Pedro Nov 9, 2020

Scott Berkun’s latest book gets readers to look at problems like designers do so they make better choices about what they use, buy, and make.

Topics: UX Design Our Craft ProductTank UXWaterloo

Three women sit at a table with computers and notebooks. Bright sticky notes are on a glass wall behind them.

Keeping women in tech during a pandemic

By Kelly Pedro Nov 2, 2020

What some tech companies are doing to keep a diverse workforce and how you can learn from their response to do the same.

Topics: Diversity

A drawing of what Duke Street in Kitchener could look like with separate cycle lanes, floating bike racks, public transit, pedestrians, and a car.

How the City of Kitchener is designing streets for all

By Kelly Pedro Oct 28, 2020

In street design the design has to work for everyone. Here’s how the City of Kitchener is designing streets for people, not just cars.

Topics: Community Kitchener Active Transport

Heuristics and their role in design evaluation

By Matthew Reynolds Oct 22, 2020

Heuristic evaluations are an accessible, tested, relatively low cost way to critically assess the usability of digital product interfaces.

Topics: UX Design Our Craft UX Research

A map with blue, dark green, and light green dots indicating the LRT route, the Spurline Trail, and the Iron Horse Trail in Waterloo Region.

What is Impact Mapping?

By Jeff Fedor Oct 15, 2020

Impact Maps are a strategic planning technique to help product teams gain a shared understanding of business objectives. Here’s how they can work for you.

Topics: Our Craft Product Zeitspace Sessions

Ben Foster laughing into the camera while giving a talk from his home office.

The benefits of building a product-driven company

By Kelly Pedro Oct 14, 2020

Ben Foster talked about how to develop great products, create a product vision, and empower product managers to say no at the last ProductTank Waterloo.

Topics: Our Craft Product ProductTank

10 UX interviewing tips from a journalist

By Kelly Pedro Oct 7, 2020

Interviewing is a key part of journalism and UX research. With both, you’re helping people feel heard. Here's how to approach interviews the right way.