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News

Stories about how we work, how we live, and our community.

The power of storytelling in UX design

By Kelly Pedro Dec 1, 2020

“All people’s brains are wired around stories. We’re narrative creatures,” said Scott Berkun, author of How Design Makes the World.
Topics: ProductTank Storytelling UXWaterloo

Want to build trust? Follow these 3 Vs

By Kelly Pedro Aug 4, 2020

How can UX designers build trust? Empower audiences to make confident decisions, content strategist Margot Bloomstein said during uxWaterloo’s meetup.
Topics: Our Craft Positioning Storytelling UXWaterloo

Why did Zeitspace hire a journalist?

By Kelly Pedro Oct 3, 2019

Kelly Pedro discusses why Zeitspace hired a journalist to tell the stories of our work as well as the causes we care about.
Topics: Community Company Culture Fluxible Arts and Culture Active Transport Diversity Storytelling